Retail Stores Target Audiences...

Every store has a particular target audience. For example, Abercrombie and Fitch caters to teens and young adults in their early twenties. Abercrombie and Fitch also caters to those who are physically fit and often do not have plus size clothing.

Another store with a particular target market is Lane Bryant. This store has a target audience of plus size women who want to look nice. Also, Coldwater Creek is another example of a target audience. They cater to the older woman, usually 50+ years of age. I could go on and on about stores and their particular target audiences, but I just named a few.

After taking the VALS survey, my results showed that I am and Experiencer/Achiever. My primary VALS type is an Experiencer while my secondary is an Achiever. I do agree with these results. I do spend most of my income on fashion! I also agree that the VALS survey corresponds with my group members target person. This was an interesting quiz to take and it gives an accurate insight into what type of target market you are in.

Neiman Marcus...

Neiman Marcus is an upscale department store that is operated by the Neiman Marcus group located here in the United States. Neiman's headquarters are in Dallas, Texas with competitors such as Nordstrom, Saks Fifth Avenue, Barney's New York and Bloomingdale's (Wikipedia 2009).

The Neiman Marcus group also operates Bergdorf Goodman specialty department stores in New York City. They also have a Direct Marketing Division known as Neiman Marcus Direct which operates online and catalog duties. Neiman's was established on September 10th, 1907 by three entreprenuers (Wikipedia 2009).

Neiman Marcus is well known for their excellent customer service with 38 stores in the United States and two Bergdorf Goodman stores located in New York City. One drawback to Neiman's is that they only accept a Neiman Marcus credit card, American Express credit card, cash or checks for purchases. However, if you want to purchase an item online, they will accept Visa or a debit card (Wikipedia 2009). Neiman Marcus, along with Nordstrom and Saks Fifth Avenue are three of my absolute favorite department stores because of their enticing atmosphere, excellent customer service and high-end designer products!